2014 - 2015. Selected projects from NYC's definitive real estate site. Projects include a full responsive overhaul, 3D floorplans, mobile apps, and more.
UX, UI, Usability testing, A/B testing

StreetEasy is the de-facto listing source for New York City sales and rentals. Following my five years at Zillow, StreetEasy provided me the opportunity to build products tailored to a single market and focus on "vertical" home shopping.

When I joined, I was the first and only designer in the company's eight year life. Alongside ongoing projects, I helped establish an internal design culture by socializing personas, scenarios, research and testing techniques, and best practices. We revisited old decisions and refreshed many parts of the site with a firmer design foundation.

In addition to the projects below, I was also involved in other initatives across the company. Some revenue products include Building Experts (a program to surface agents to contact who have made recent transactions in the building you're interested in) and developing responsive, relevant display ads that scale to any device.

Mobile app refresh
When I joined, the mobile app's list card had a few problems. The photos were pretty small, there were too many text styles for such a small space, and the repetitive action icons impeded scannability.

The new redesign emphasized big, beautiful photos, simplified font styling, and a stronger visual anchor on price. The action icons on the right remain discoverable without interfering with the core information.

3D Floorplans with Floored
A unit's layout is a critical factor for NYC shoppers. StreetEasy partnered with Floored to transform floorplan images into automated, interactive 3D models. Together, we deivered a more dynamic way to understand the floorplan and the spatial relationships of the unit before visiting in person.

For this product, I was responsible for the styling and site integration of the feature. With Floored, we collaborated on the functionality and interactions of their platform. To get feedback on the feature, I led usability sessions with both shoppers and agents. Using an interactive prototype I built, we learned that shoppers loved it as an additional way to evaluate a unit and that agents found it to be a great way to help market their listing.

A responsive NYC shopping experience
Just before joining StreetEasy, the site was redesigned by an agency. However, they only delivered a desktop site! My first priority when I joined the StreetEasy team was to lead an effort to make the core shopping path responsive and accessible on any device. Since the redesign was recent, there was not much bandwidth to make sweeping design changes but we adapted and tweaked the design to work at any resolution while retaining the look and feel created by the agency.
Listing || Search || Homepage
Better price history
Price history and historical data are vital tools to help shoppers make more informed purchase decisions. The previous table spread core events across multiple rows and often used different language for similar event types. Both of these issues made getting a quick summary of the unit's past more difficult and knowing where the link would go. Additionally, each row linked to a one-off page that contained more info but required the user to navigate back-and-forth.
The new price history table cleaned up the styling and standardized the language for events. We prioritized the most recent events (like price cuts) by inverting the chronological order of the table. We also provided easier access to more information by incorporating it on the page under an accordion. And the new table was built responsively so this information was accessible on any device.
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